Posts Tagged ‘email’

The Advantages to Email Newsletter Marketing

Thursday, August 11th, 2011

In order for a business to thrive, marketing is an essential tool. How a business goes about marketing is based on the product or service they are selling, their target group and what has worked best in the past. With the internet, many companies have succeeded at email marketing. You may think that this form of promotion is outdated; after all, many businesses have shifted their focus to using social media sites such as Twitter and Facebook to attract customers.

email newsletter marketingEmail marketing is in fact very popular – and very effective. It works for a variety of reasons, including that it allows businesses to target specific people, it drives direct sales and it builds a relationship between the company and the individual. In the majority of cases, it’s the person that signs up to receive emails, so already the company is sending their marketing tools to those that have a general interest in the product or service. With regular emails, the people can choose when they want to take advantage of the product. And, there are options to customize the emails with the customer’s name for a more personalized approach.

Another advantage to email marketing is that it allows opportunities for immediate action. Click on a link and customers can instantly start shopping. Download the latest flyer or hit the envelope icon to send a message to a support person. All of these tools and more are available through email marketing. In fact, emails work very similar to websites, with bright colors, bolded fonts and enticing places to click. By using this type of email newsletter marketing, companies can directly link their target group to their website.

Some companies choose to partner with smaller companies to promote awareness about social issues, sell related products and send out important information. With this approach, companies are able to expand on their ideas, encourage social change and ultimately build trust within their target group.

With all the advantages to email newsletter marketing, it’s no surprise that many companies start here in their efforts to promote their product or service. With an email marketing company by your side, you can send out engaging emails, track how many of the newsletters are being opened and read and maximize your marketing tools. With analysis reports and strategic planning, a marketing company can ensure that your business succeeds and gains all the benefits of email marketing.

Project Titan: Facebook Challenges Gmail?

Monday, November 29th, 2010

Facebook’s Mark Zuckerberg has announced that he and his team will roll out a new email type feature for the site.

The hype says that a Facebook email client will put Gmail and other email sites completely out of business, however Zuckerberg doesn’t think that will necessarily be the case.

The system will not be exactly the same as the emailing sites you are used to. The project, called Project Titan, will endeavor to keep every type of communication that users are currently taking advantage of and keep them in one place. It will not be a place for lengthy email correspondence.

“If we do a good job, some people will say this is the way the future will work.” Zuckerber has stated, “We don’t think a modern messaging system is going to be email.”

It is well accepted by those who understand the world wide web that in order to be a competitive business you must take advantage of the current social media trend. A big bite of that is Facebook. With the addition of email, in any context, the once college only site may rise above the rest as the platform for everyone.

Although Google and Facebook have long been involved in a constant battle for users, one that has left almost everyone else behind, Eric Schmidt, Google’s CEO, sees it as a challenge. “More competition is always good because competition makes the market larger. We are all well served by having everybody online.”