SEO is one of the most talked about forms of online marketing and for good reason. Not only is it extremely cost effective, it can reach a worldwide audience and often results in significant conversion rates regardless of the niche. While there are numerous steps involved in the SEO process, the end goal is very simplistic. It’s meant to help a website reach a high ranking position on Google and other search engines. Let’s now go over some reasons why SEO is such an important marketing strategy.
First of all, SEO can be very affordable and most businesses can fit it into their budget. This makes it perfect for small to mid-sized businesses that lack the financial resources for a full blown campaign, but want to realistically compete in their industry. In fact, SEO can give smaller business the opportunity to compete with much larger ones. By creating relevant content, optimizing a website and smart backlinking, it tends to level the playing field and allows businesses of all sizes to reach their demographic. The best part is that SEO can bring in consistent traffic for months or years to come. Even if a company chooses to pay a professional for their campaign, the money from sales will often cover their expenses in the long run.
Another benefit of SEO is its ability to produce solid conversion numbers. Since this is a form of inbound marketing, it relies on catering to a business’s target audience rather than trying to appeal to the masses. For example, this technique relies on selecting a few targeted keyword phrases that a demographic will be interested in. When the process is done correctly, it will result in a website showing up on the first page of search engines. This is important because potential customers will come across products or services that they are looking for and are likely to make a purchase. Consequently, a business can expect to see substantial conversion rates from the traffic they receive.
Along with this, SEO is a great way to establish trust and authority within an industry. Since most niches have countless numbers of competitors vying for customers or clients, it’s important to stand out. One of the best ways to do that is by popping up on page 1 of search engine results with spots 1 through 3 being ideal. When a business can reach this position, it often helps its demographic feel comfortable with the business and shows that it has a certain degree of credibility. Once a company can get its foot in the door, it’s easier to acquire new clients or customers and will lead to repeat business in many cases.
In addition, an SEO campaign can easily be tracked and adjusted for maximum effectiveness. By utilizing a platform such as Google Analytics, a business can determine which keywords are being searched for, which content is most popular and which content is resulting in conversions. This is important because it gives a company keen insight into what it’s doing right and what isn’t working. From there, the proper steps can be taken to provide an audience with what it’s looking for. In time, this can increase conversion rates even more and boost overall sales.
