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Best SEO Practices For Ecommerce Websites

In its simplest form, ecommerce is the buying and selling of products through websites. This is an excellent way to improve sales, boost traffic to the site and make a name for your company. Search Engine Optimization or SEO is needed to capture and grow organic traffic that is related to the success of your ecommerce business. There are many ecommerce SEO techniques that will benefit the natural search traffic and interest of your target audience.

First, you will need to optimize the distribution of your ecommerce homepage Rank. Since your Home page most likely has the highest ranking; the rest of the pages should link directly from the home page. You should also keep the pages within 1-2 clicks of the homepage. The pages that most consistently link from your home page will also rank higher in organic search results.

To benefit your ecommerce SEO home page, be sure to use a pure CSS based design instead of nested tables. This will allow pages to load faster and is better for ecommerce SEO. Place H1 and H2 around headings and subheadings, and use the keywords in the page titles. When evaluating the most popular site searches, place these terms around the search box.

Next, you will want to focus on the proper linking and redirects for your ecommerce SEO. Ensure that your homepage is linked to your site root folder “/”. (Sometimes, it can be linked to a default or index page instead.) You’ll also want your page to be easy to find, so if your site is www.roguemediaonline.com, you’ll want to make a 301 redirect from roguemediaonline.com to www.roguemediaonline.com. Avoid using sessionIDs in URLs and keep your URLs written in descriptive formats that keep consistent with relevant keywords.

Once you have established the linking and redirecting, you can rest assured that online users will be able to find your ecommerce site rather easily, plus be directed to the right pages. Now you will need to work with your Product Page, which should be built around targeted keywords that will help you in ranking better.

To assist with this, ensure that proper meta-keywords and descriptions are included for each product. Also add an H1 header in the product title, use the main product keywords in the page title and URL, place keywords in italics and bold and add keywords in the last paragraph of the page.

Finally, make your ecommerce SEO authentic, never duplicating the content from the manufacturer. If you do this, your website may be devalued for duplicating content. By taking the time to ensure everything is linked properly, the proper keywords are targeted and organic search results are directed to the right pages, your ecommerce site will be well on its way to success!

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2 Responses to “Best SEO Practices For Ecommerce Websites”

  1. Anonymous says:

    Is there any recourse when other sites copy your content?  We sell replicas of pottery from 2000 years ago and we worked very hard on our product descriptions, making sure that they were accurate for the time period and the piece.  Imagine my surprise when a few months later, I find my wording on products sold on other websites.  What is even more irritating is that what they copied was inaccurate for the piece that they were selling!

  2. RogueMedia says:

    You can report sites for spam activity (https://www.google.com/webmasters/tools/spamreport?hl=en&pli=1) but Google will keep track of when and where specific content was first published so they know who the original publisher is. Continue to focus on publishing great original content of your own and don’t worry about the ‘other guys’. Their strategy won’t get them very far.

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