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Web Analytics Increasingly Important to Music Industry

Access to accurate web analytics is important for any flavor of internet marketing, but it’s becoming increasingly so for one market in particular…digital music distribution. BillboardNielsen, and Digitalmusic.org have come together to announce the first ever “On-Demand Songs” chart which tracks the top on-demand, or streaming, music aggregated from MOG, Muve Music, Rdio, Rhapsody, Slacker and Spotify. (Data from Zune and Sony Music Unlimited is expected to be added in the coming weeks.)

You may already be familiar with popular web analytics platforms like Google Analytics and ChartBeat, but music specific analytics platforms have begun to emerge recently. Companies like Next Big SoundBuzzdeck, and Rockdex are among the top players providing artists and record execs with streaming music metrics.

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