New AdWords PPC Reports In Google Analytics

There are a number of ways to track the performance and ROI of a Google AdWords campaign. Now there’s another channel for AdWords PPC analytics….Google Analytics. No brainer, huh?! AdWords campaign data has previously been accessible in Google Analytics, but now there is extended metrics on what happens AFTER the customer clicks on your ad. This can be critical in optimizing your PPC campaigns and your website for increased conversions and overall ROI.

Check out this brief video for an overview:

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